about

StaaG fashion is a startup positioning itself as a lifestyle brand. Starting with a unique polo shirt concept with no social following, website or brand recognition.

the challenge

Design a strong unique but identifiable brand that communicates modern but timeless and strong but familiar identity that works with as a clothing icon on clothing and store / label branding and works across social media as this will be the main source of traction.

the solution

Create a brand rooted deep in it’s core values and vision