Project name
FTTP
The brief
The project was to develop a sub-brand for a thought-leadership networking event hosted in Morzine, a picturesque ski destination in the French Alps. The event was aimed at a select group of finance disruptors—leaders in the industry known for pushing boundaries and challenging the status quo. The branding needed to reflect both the professional and innovative nature of the attendees while also capturing the unique setting of the Alps and the relaxed, exclusive atmosphere of the event. Additionally, the sub-brand had to maintain a subtle connection to the main brand through its visual elements, ensuring cohesion while allowing for a more playful, event-specific identity.
The solution
To capture the essence of the event and its location, we designed a badge that drew inspiration from the alpine setting and the ski community in Morzine. We wanted the sub-brand to reflect the adventurous spirit of the attendees—finance disruptors who are not afraid to take risks—while also alluding to the sense of camaraderie and exclusivity that comes with both skiing and thought-leadership events.
The badge design was central to the visual identity of the event. We incorporated sleek, minimalist elements that referenced both the mountains and skiing culture, such as abstract mountain peaks and subtle ski motifs. The design struck a balance between playful and professional, ensuring it would appeal to finance leaders while still embracing the spirit of the outdoors and the community aspect of skiing.
We chose a colour palette that subtly tied back to the original brand, ensuring consistency across all visual touchpoints. We used more pastel tones to reflect the alpine environment and ski community. These colours created a calm yet dynamic atmosphere, reinforcing the event’s focus on thought leadership in a tranquil, retreat-like setting.
The badge design was central to the visual identity of the event. We incorporated sleek, minimalist elements that referenced both the mountains and skiing culture, such as abstract mountain peaks and subtle ski motifs. The design struck a balance between playful and professional, ensuring it would appeal to finance leaders while still embracing the spirit of the outdoors and the community aspect of skiing.
We chose a colour palette that subtly tied back to the original brand, ensuring consistency across all visual touchpoints. We used more pastel tones to reflect the alpine environment and ski community. These colours created a calm yet dynamic atmosphere, reinforcing the event’s focus on thought leadership in a tranquil, retreat-like setting.
The Result
The cohesive application of the brand across all event materials, both digital and physical, created a seamless experience for attendees, from the moment they received their invitations to their participation in the networking sessions in the Alps. The sub-brand successfully positioned the event as a unique, exclusive gathering of finance disruptors, while the alpine-themed branding added a layer of charm and personality that helped differentiate it from other corporate events.
The result was a brand that not only visually connected with the skiing community but also resonated deeply with the event’s elite attendees, helping to establish the event as a must-attend gathering for forward-thinking leaders in finance.
The result was a brand that not only visually connected with the skiing community but also resonated deeply with the event’s elite attendees, helping to establish the event as a must-attend gathering for forward-thinking leaders in finance.
Testimonials
What our awesome past clients think of us.
"
His process is both methodical and imaginative at the same time. He worked to deeply understand our product, and that showed in how on-the-nose even his early drafts were. We felt like we were in good hands the entire way, even at the start when we didn't know where the process would take us.
Alastair
CEO, flinder
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