Brand identity

A brand that matches the business you've actually built.

Strategy-led identity design for founders who've outgrown their bootstrapped brand. I'll give you the positioning, the visual system, and the confidence to show up like you mean it, because you do.

Start your project
 See the work
20+

Years in design

10+

Years independent

4yr

Longest client relationship

100%

Founder-direct

At a glance

Brand identity is the visual and verbal system that makes a brand recognisable: including logo, typography, colour palette, imagery style, and tone of voice.

At Braeface, identity projects are built on strategic foundations through the RISE process, covering research, strategy workshops, creative direction, and visual design over 8–12 weeks.

What clients say...

"
From the very beginning I was blown away by the level of attention to detail. I found the process to be very insightful and allowed me to look at our business with different lenses to create the branding strategy that fit.

AJ

Founder, StaaG

This is for you if...

I work with founders who recognise at least a couple of these.

You cringe when you share your own website

The business is solid. The brand just hasn't caught up.

You're losing deals you should be winning

Prospects can't see the quality of your work because the packaging doesn't reflect it.

You hesitate before sending a pitch deck

That half-second of doubt before hitting send? That's your brand failing you.

The right talent scrolls past your job ads

People want to work for companies that look like they know what they're doing.

Your team improvises the brand daily

Different fonts, different colours, different tone. Nobody's wrong because there are no rules.

You've hit £500k+ but still look like a startup

The revenue says growth. The brand says day one.

The RISE process

Every decision earns it's place

I don't decorate. I build brand systems through a structured process that starts with understanding your business and ends with a visual identity designed to scale with you.

R

Research

I immerse myself in your business, your market, and your competitors. Not surface-level Googling but a genuine understanding of the landscape you operate in and the gap your brand needs to fill.

Business deep-dive

Competitor analysis

Market positioning audit

Audience understanding

I

Identify

Through my MAP strategy workshops, we define what makes you genuinely different. Your mission, your audience, your personality, the strategic foundations that every visual decision will be built on.

MAP strategy workshops

Brand positioning framework

Messaging foundations

Brand personality definition

S

Shape

Strategy becomes direction. I develop creative concepts rooted in the strategic work, not mood boards pulled from Pinterest, but considered visual directions that each solve the brief in a distinct way.

Creative direction concepts

Visual language exploration

Typography & colours studies

Direction presentation & refinement

E

Execute

The direction is designed with precision and intent. Every element, logo, type, colour, layout is built to work as a system. Nothing is decorative. Everything earns its place and is designed to scale with your business.

Logo suite & identity system

Typography & colour system

Brand guidelines

Core collateral design

Testimonials

What our awesome past clients think of us.

"
Michael thoroughly immersed himself in our business to truly understand the brand's essence, resulting in designs that truly represent who we are. No detail was overlooked in his process, and we have designs that are just as functional as they are beautiful. his ability to blend aesthetic appeal with deep brand understanding was something that really stood out.

Alastair

CEO, flinder

What you walk away with.

Not just files in a folder. A complete brand system with the strategy behind it and the guidelines to keep it consistent as you grow.

Brand strategy document

Your positioning, messaging, audience, and personality. Documented so anyone who touches your brand knows exactly what it stands for.

Logo suite

Primary logo, secondary marks, and responsive versions designed for every context and touchpoint. (from a favicon to a buildings.)

Visual identity system

Typography, colour palette, imagery direction, and graphic devices that work together as a coherent system, not a collection of parts.

Brand guidelines

Comprehensive rules that make your brand consistent in anyone's hands, your team, contractors, or future studies.

Core collateral

Product & packaging, business cards, social templates, presentation deck, the touchpoints you'll use immediately, designed and ready to go.

30 day support

Questions don't stop at delivery. For 30 days after handover, I'm available to help your team apply the brand correctly.

Three frameworks. One seamless process.

LENS diagnoses where your brand is. MAP defines what it should stand for. RISE builds it. Each framework has a distinct job, and together they take you from confusion to clarity to a complete brand system.

L·E·N·S
Diagnose
Brand audit
M·A·P
Define
Strategy
R·I·S·E
Build
Identity

Beyond the brand

Need the website too?

For brand identity clients, I also design and build websites in Webflow.
Nobody understands your new brand system better than the person who created it, which means nothing gets lost in translation between the guidelines document and the live site.
This isn't a bolt-on. It's a natural extension of the identity work, built on the same strategic foundations, with the same attention to detail. The typography, the colour system, the visual language, all of it carries through into a website that actually feels like the brand I designed.
Website projects are scoped separately after the identity project.

What clients say...

"
Working with Braeface has been an incredible experience. Their wealth of knowledge, design acumen, and professionalism is hard to rival. Michael’s meticulous attention to detail and process was something that really stood out.

Chris

Product Manager, Superlens

Two ways in.
One standard: Exceptional

Every engagement is built around your business, not a template. Choose the depth that fits where you are right now.

Option - get clarity

Brand strategy

Need clarity before committing to a full rebrand? Start here. Brand strategy gives you the thinking: positioning, messaging, audience, personality.
Perfect if you're briefing an in-house team, hiring a designer later, or simply need to understand your brand before investing further.
Timeline
3-4 weeks
Includes
Map strategy workshops (3 x 2 hour sessions)
Deliverables
Brand strategy document
Format
Remote / In-person

From £1,500

Book a startegy session
Option - The works

Brand identity

The full project. Strategy and visual identity together, because the best brands are built on a foundation of clear thinking, not just aesthetic choices.
This is where the real transformation happens. You'll go from second-guessing every touchpoint to showing up with total conviction.
Timeline
8-12 weeks
Includes
Full RISE process
Deliverables
Brand strategy document, Logo suite, Brand guidelines
Format
Remote / In-person
Support
30 days post-delivery

From £5,000

Start your project

The work speaks.
But I'll add context.

View all case studies
A poster with the words seed to success

What clients say...

"
His process is both methodical and imaginative at the same time. He worked to deeply understand our product, and that showed in how on-the-nose even his early drafts were. We felt like we were in good hands the entire way, even at the start when we didn't know where the process would take us.

Alastair

CEO, flinder

Questions I get asked.

How long does a brand identity project take?

Typically 8-12 weeks from kickoff to final delivery, depending on complexity and feedback speed. I don't rush the strategy phase, it's the foundation everything else is built on. A standalone strategy takes 3-4 weeks.

Why should I hire one person instead of an agency?

Because you get the senior person doing the work, not just selling it. At an agency, the creative director presents the pitch, then hands the project to a junior. With me, the person in the strategy session is the same person designing your logo. No handoffs, no dilution, no communication gaps. You get 20+ years of experience applied directly to your brand.

What if I only need strategy, not the full identity?

That's exactly what the Brand Strategy is for. You'll get a documented strategy covering your positioning, messaging, audience, and brand personality. Some clients use it to brief their in-house team. Others come back for the full identity once they've seen the strategic clarity. Either way, the strategy stands on its own.

Do you work with startups or only established businesses?

I do my best work with founders who've already proven their business model, typically £500K+ in revenue. At that stage, you've outgrown your early branding and the investment makes strategic sense. If you're pre-revenue, my honest advice is to focus that budget on validating your product first.

What does "from £5,000" actually mean?

It means most projects fall in the £5,000–£8,000 range depending on complexity, number of sub-brands, and collateral requirements. After our discovery call, I'll give you a fixed quote, no surprises, no scope creep. The 50% deposit secures your slot, with the balance on completion.

Do you design websites?

I design and build websites in Webflow, but only for clients I've done brand identity work with. There's a reason for that: the brand system I create is designed to extend into web, and I'm the best person to make sure that translation is seamless. When someone else builds your site, things can drift, the type gets swapped, the spacing changes, the colour gets approximated.

When I build it, the website is the brand..

What happens after the project is finished?

You get 30 days of support included, any questions about applying the brand, reviewing materials, or briefing your team. Beyond that, many clients keep me on a lighter basis for ongoing brand support as they grow. My longest client relationship is four years and counting.

See where you stand, and where the gap is.

Not sure you need a full strategy project yet?

Start with a Brand Clarity Session.

A focused 90-minute diagnostic that shows you where your brand stands and what to fix first

£850

Book a Clarity Session
Get clarity

Brand clarity session

Pre-session competitive research (4–6 competitors analysed)

90-minute positioning session

Brand Clarity Report with positioning recommendations and next steps

Full credit toward Brand Strategy or Brand Identity project

Your business deserves a brand that doesn't hold it back.

Let's start with a discovery call. 30 minutes, no pitch, no obligation. Just an honest conversation about where your brand is and where it needs to go.
Book a discovery call