Effective branding grows businesses!

Your brand is your voice in a crowded market.

What we do

Strategy-led logo, branding & identity design.

Logo & brand identity

Branding is one of the most important parts of any business - big or small. We design brands with memorable and relatable identities that cultivate a deep sense of trust and emotional connection for long-term consumer loyalty.

Brand strategy

We use strategy to build an impactful visual identity system that will communicate your brands extraordinary differences, highlight your positioning and help you demand attention.

Re-brand

Sometimes markets shift, customer preferences evolve, and new competitors emerge, even the most established brands can lose their edge, leaving them feeling outdated and disconnected from their target audience.

Brand audit

With our insightful Brand Audit, you'll gain a clear understanding of your brand's strengths, weaknesses, and competitive positioning. We offer a comprehensive evaluation of your brand's current state. We'll dive deep, uncovering areas of misalignment, inefficiencies, and untapped opportunities.

Testimonials

What our awesome past clients think of us.

"
Working with Braeface has been an incredible experience. Their wealth of knowledge, design acumen, and professionalism is hard to rival. Michael’s meticulous attention to detail and process was something that really stood out.

Chris

Product Manager, Superlens

Ready to elevate your brand

Testimonials

What our awesome past clients think of us.

"
From the very beginning I was blown away by the level of attention to detail. I found the process to be very insightful and allowed me to look at our business with different lenses to create the branding strategy that fit.

AJ

Founder, StaaG

Our process sets us apart.

Our Branding design process

Our strategic process blends insights and creativity for brands that resonate and deliver results.

Process

01

discovery Call

We get on a call have a chat find out what you’re looking for and if we can help and if we’re a match to work together.

02

Proposal

We send over a custom proposal based on our chat, that outlines scope of work, timeline and cost... You then think it’s fantastic and sign of the contract and pay the deposit 😄

03

Kick-off call

If required. Sometimes there is a decent length of time between agreeing to work together and getting down to the work itself in which case we have a kick off call just to go over the project and deliverables and get everyone super excited for the work we’ll be doing together.

04

Strategy workshop

Our strategy workshop is broken into two sessions in which we get to know your business, to understand the challenge of your brand, your sector and positioning, your target audience, and a competitor analysis. Using our strategy questionnaire, brand matrix exercise, word mapping exercise to compile and agree upon brand nouns for our future creative direction.

x1 feedback & revision.

05

Creative direction

Using the strategy as a base foundation we design 2 different mood boards in different styles to pinpoint the best design direction for your brand. x2 feedback & revisions.

06

Visual design

We get down to the actual design part now, armed with our strategy, brand nouns and creative brand direction we develop a logo suite, brand colours, typography, patterns and iconography to go with it.

07

Brand Presentation

I walk you through every step of my design process explaining the rational behind each design decision. I will also send through the deck so you can go through to effectively give your consolidated feedback.

08

Feedback & iterations

After a few days, it’s really important to allow the information and logo presentation to digest before we then get into any feedback that you may have, we work through the feedback and refine the design further or on very rare occurrences create a new option.

x3 feedback & revisions.

09

Brand guidelines & collateral materials

Once approved, I’ll work on any further assets we agreed on earlier in the process, e.g. brand guidelines, branded assets, patterns, icons, templates, packaging, etc.

Testimonials

What our awesome past clients think of us.

"
Michael thoroughly immersed himself in our business to truly understand the brand's essence, resulting in designs that truly represent who we are. No detail was overlooked in his process, and we have designs that are just as functional as they are beautiful. his ability to blend aesthetic appeal with deep brand understanding was something that really stood out.

Alastair

CEO, flinder

Ready to elevate your brand?

What you'll get

You know you have an awesome business but the problem is getting your audience to see that! I’m here to strategise your branding to create a clear, consistent, and fitting visual identity to draw in your audience and show them why they need you in their life!

Startup

Perfect for that side-hustle business, launching a startup, or those looking to brand themselves professionally prior to seeking major investment.

Perfect for those businesses just starting out on their journey and need the branding equivalent of a strong coffee to get things moving.

2x design concept

1x rounds of design amends

1-page style guide document

JPG, PNG, SVG and PDF file format exports (suitable for print and web)

Profesional

My most popular offering. This is a comprehensive branding package including everything an SME might need for launch or a complete rebrand. It is perfect for operations with multiple stakeholders, with the option for more flexibility and customisation.

Designed for the long run, this kit equips businesses with the essential tools needed to grow a dynamic brand that's packed with personality and function.

2x design concept

3x rounds of design amends

Logo variation for different visual mediums

Brand mini guidelines document

Option for brand collateral

JPG, PNG, SVG and PDF file format exports (suitable for print and web)

Deluxe

This package is for those looking for a creative partner, and includes everything but the kitchen sink. It is designed for multi-national corporations, or those undergoing rebrands with exhaustive design requirements, including access to After Effects animation skills, website design and video editing. Because of the scope of the deliverables, this project is priced only after an initial discovery session.

With a comprehensive spread of foundations & online applications, this kit ensures your brand has everything it needs to grow alongside your business.

3x design concept

3x rounds of amends

Logo variations for different visual mediums

Brand full guidelines document

Brand patterns, icons and social template

Logo animation for launch

JPG, PNG, SVG and PDF file format exports (suitable for print and web)

Why brand design is worth it

A brand is all about perception, if you don't craft your brand then your customers will do it for you whether you like it or not.

Increased Brand recognition

Consistent messaging

Gives purpose & direction

Clear Brand positioning

Increased customer retention

Culture &customer loyalty

Align business objectives

Foundation for future growth

Testimonials

What our awesome past clients think of us.

"
His process is both methodical and imaginative at the same time. He worked to deeply understand our product, and that showed in how on-the-nose even his early drafts were. We felt like we were in good hands the entire way, even at the start when we didn't know where the process would take us.

Alastair

CEO, flinder

Transform your brand

Let's see if we're a right fit to help you on your business journey.