Project name
StaaG
The brief
A new fashion brand was being launched with a clear focus on exclusivity and high-end design, catering to an active lifestyle. The challenge was to create a brand identity that struck a balance between tradition and modern, with an emphasis on British sporting heritage. The founders wanted a logo that would encapsulate both the timeless, classic elements of British sport and the fresh, contemporary spirit of the brand. The identity needed to feel luxurious yet approachable, appealing to customers who appreciate both tradition and innovation in their activewear.
The solution
After extensive discussions with the founders, it became clear that the logo needed to embody both the elegance of traditional British sporting culture and the clean, modern lines that reflect an active, forward-thinking lifestyle. We wanted to create something that was simple yet iconic, a design that would immediately resonate with the brand’s target audience and be easily recognisable.
Drawing inspiration from British heritage, the stag, with its strong connection to nature, strength, and tradition, felt like the perfect embodiment of the brand’s ethos.
To make the logo truly distinctive and memorable, we embedded the brand's, "AA," into the design of the stag itself. This integration gave the logo a unique look, while also drawing attention to the "AA" in the name making it more memorable.
The result was a logo that feels both timeless and contemporary. The stag ensure a modern aesthetic, while its strong association with British sporting heritage gives it a sense of tradition and authenticity. This balance was crucial in ensuring that the brand could appeal to both classic and modern fashion sensibilities.
Drawing inspiration from British heritage, the stag, with its strong connection to nature, strength, and tradition, felt like the perfect embodiment of the brand’s ethos.
To make the logo truly distinctive and memorable, we embedded the brand's, "AA," into the design of the stag itself. This integration gave the logo a unique look, while also drawing attention to the "AA" in the name making it more memorable.
The result was a logo that feels both timeless and contemporary. The stag ensure a modern aesthetic, while its strong association with British sporting heritage gives it a sense of tradition and authenticity. This balance was crucial in ensuring that the brand could appeal to both classic and modern fashion sensibilities.
Testimonials
What our awesome past clients think of us.
"
From the very beginning I was blown away by the level of attention to detail. I found the process to be very insightful and allowed me to look at our business with different lenses to create the branding strategy that fit.
AJ
Founder, StaaG
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