Your business has outgrown your brand.
Let's fix that.
I'm Michael, a brand strategist and identity designer with 20+ years experience. I work with founders who've built something real, but whose brand still looks like day one. I give you the clarity, confidence and visual system to match where you're actually going.
You built the business.
But the brand got left behind.
You started fast. You picked a name, made a logo in Canva, chose some colours that felt right, and got on with the hard work of actually building a business.
And it worked. Revenue grew. You hired people. You started winning bigger deals.
But now something feels off.
Every time you send a proposal, update your website, or hand someone a business card, there's a hesitation. A quiet sense that what people see doesn't match what you've built.
You're second-guessing your own brand. And that uncertainty is costing you more than you think, in the clients you're not converting, in the talent that scrolls past your job ads, and in the confidence you're not bringing to every room you walk into.
The brand that got you here won't get you there.
Imagine knowing, not guessing.
You know exactly what your brand stands for and how to talk about it.
Your positioning is sharp and your visual identity backs it up.
You show up to pitches, partnerships and hiring conversations with total conviction.
Your team isn't improvising your brand, they're amplifying it.
The right people, clients and talent alike, start coming to you.
That's what I build.
Two ways in.
One standard: Exceptional
Every engagement is built around your business, not a template. Choose the depth that fits where you are right now.
Get clear on who you are before you touch a pixel.
Brand strategy document
Positioning & messaging framework
Competitive landscape analysis
Visual direction recommendations
From £1,500
Strategy-led identity design that earns its place in the market.
Everything in Brand Strategy
Logo design & visual identity system
Typography & colour system
Brand guidelines document
Core brand collateral
30-day post-delivery support
From £5,000
The work speaks.
But I'll add context.
20 years of making brands mean something.
I'm Michael. I run Braeface from Scotland and I work with founders across the UK and beyond.
I'm not an agency. I'm not a logo mill. I'm a senior creative director who happens to prefer working directly with the people who built the business, why? because that's where the best work comes from.
When a project needs specialist skill beyond my own, motion, development, copywriting, I bring in trusted collaborators. But you always work with me. I'm the thinking, the strategy, and the creative direction.
Over two decades, I've learned that the best brands aren't the loudest. They're the clearest. My job is to make yours unmistakably clear.
Testimonials
What our awesome past clients think of us.
Alastair
CEO, flinder
