Find out where your brand actually stands.
A focused, 90-minute strategic session that maps your competitive landscape, audits your brand through the LENS framework, and shows you exactly where the gaps and opportunities are. Clarity first.
Session length
Report delivered
+ VAT
Brand Clarity Session
LENS brand audit (your score vs my professional assessment)
Competitive landscape research (4–6 competitors)
90-minute positioning session
Brand Clarity Report with recommendations
3–5 actionable next steps
Full credit toward Strategy or Identity project
£850
Three steps to clarity.
The session is designed to give you maximum strategic value in minimum time. Here's how it works.
Before
You score yourself. I score you.
You complete the LENS self-assessment, a structured audit of your visual identity, messaging, experience, and touchpoints. Meanwhile, I conduct the same audit independently, plus competitive research on 4–6 of your direct competitors.
Your prep: ~20 minutes
The session
We compare, analyse, and position.
We open with the LENS scores side by side — where you've overrated yourself reveals blind spots, where you've underrated reveals hidden strengths. Then I walk you through the competitive landscape and we identify where the positioning opportunity is.
90 minute call
After
You get a report you can act on.
Within five working days, you'll receive a Brand Clarity Report: LENS audit results, competitive landscape overview, positioning gap analysis, and 3–5 specific, actionable next steps. Not vague advice but clear direction.
Delivered within 5 working days
Your self-assessment
My professional assessment
Three reasons founders book this.
Not ready for a full project yet
You know something's off but you're not ready to commit £5K. The Clarity Session gives you a professional diagnosis at a lower risk point, and the investment is credited if you go further.
Need to know where to aim
You're going to handle the rebrand yourself or brief a designer. You don't need me to design anything, you need someone to tell you where the opportunity is and what to fix first.
Want a second opinion
You've had brand work done (or you're about to) and want an independent strategic perspective. Is the positioning right? Is the investment sound? The Clarity Session gives you confidence either way.
What's in the report.
LENS audit results
Your self-score mapped against my professional assessment across all four categories: visual identity, messaging, experience, and touchpoints. With specific commentary on where and why the gaps exist.
Competitive landscape overview
4–6 competitors mapped across positioning, visual identity, and messaging. Where they cluster, where they differentiate, and where they're all saying the same thing.
Positioning gap analysis
The white space in your market, the territory your competitors aren't occupying that your brand could own. This is the strategic insight that makes the session worth it.
Recommended direction
A clear positioning recommendation with rationale, not "you should be more modern" but a specific, defensible direction grounded in the competitive analysis.
Actionable next steps
3–5 specific things to do next, prioritised by impact. Whether that's a full rebrand, a messaging refresh, or quick wins you can implement this week.
Your investment grows with you.
The Clarity Session fee is credited in full towards Brand Strategy or Brand Identity. If the session reveals you need deeper work, you haven't spent money, you've started the project.
Questions.
The Clarity Session focuses on diagnosis and positioning: where your brand stands in the market and where the opportunity is. Brand Strategy goes much deeper: three two-hour workshops covering your mission, audience, positioning, personality, and messaging. Think of the Clarity Session as the scan. Brand Strategy is the full treatment plan.
No. The discovery call is 30 minutes to see if there's a fit. The Clarity Session includes hours of competitive research before we talk, a structured LENS audit, a 90-minute strategic session, and a written report with specific recommendations. You're paying for strategic analysis, not a conversation.
If you've already downloaded and completed the LENS workbook, great, bring your scores. If not, I'll send it to you when you book. It takes about 20 minutes and it's a crucial part of the process. The comparison between your self-score and my professional assessment is where the most valuable insights come from.
Then skip this and book a discovery call for the Brand Identity project directly. The Clarity Session is designed for founders who aren't sure what they need yet, or who want to test the working relationship before committing to a larger project. If you already know, let's get started.
Absolutely. The competitive analysis and positioning recommendations give any designer a much stronger brief than "make it look more professional." If you choose to work with someone else, you'll be doing so with clarity most clients never have. And if you decide to continue with me, the investment is credited.