Score your brand in 5 minutes.
The LENS Brand Audit is a structured self-assessment that shows you exactly where your brand is strong, where it's falling short, and what to fix first. Four categories. Sixteen criteria. One honest score.
5 minute self assessment
Instant clarity on weak spots
Actionable next steps included
LENS Brand Audit Workbook
A structured framework used by brand strategists to evaluate visual identity, messaging, digital experience, and touchpoint consistency. Now available as a self-assessment for founders.
Four lenses. One clear picture.
LENS looks at your brand from four angles that most founders never examine separately. Each one reveals something different, and together, they show you where the real gaps are.
Look
Visual recognition
Consistency & cohesion
Relevance & differentiation
Quality & craft
Evaluate
Clarity of purpose
Positioning strength
Voice & tone
Brand story & emotional hook
Navigate
First impressions
Customer journey
Usability & emotion
Experience alignment
Scan
Coverage
Consistency
Quality & cohesion
Purpose & alignment
How it works.
Five minutes, sixteen questions, total honesty required
Score each criterion 1–5.
Work through four categories, scoring your brand honestly against each criterion. No research needed — just your gut feeling and what you see when you look at your own brand.
Total your scores.
Add up each category and your overall score out of 80. The number tells you where you stand — from "Out of Focus" to "Aligned & Evolving."
Read your result band.
Each score range comes with a clear diagnosis and specific next steps. You'll know exactly what needs attention first and what can wait.
What your score tells you.
Out of focus
Your brand no longer reflects who you are or what you stand for. It's inconsistent, unclear, and limiting your growth. Every touchpoint is working in isolation rather than as a system.
Inconsistent & Unclear
You've outgrown parts of your brand. Identity, messaging, and experience feel disconnected, making it harder for people to understand and trust you.
Decent Foundations
Your brand is working, but not effortlessly. Some areas are strong while others feel underdeveloped. You've got building blocks, they're just not all moving in the same direction.
Aligned & Evolving
Your visuals, voice, and experience are aligned. You're communicating meaningfully. Your next growth stage is about refinement, storytelling, and evolution.
Scored youreslf. Now what?
For founders who want expert insight
Brand Clarity Session
Bring your LENS score to a 90-minute session with me. I'll conduct my own professional assessment, map your competitive landscape, and show you where the real opportunities are. The gap between your score and mine is where the most valuable insights live.
£850
For founders ready to go deeper
Brand Strategy
If your score revealed fundamental positioning or messaging gaps, the LENS audit has done its job, it's shown you the problem. Brand Strategy is where we solve it. Three focused workshops that define what your brand stands for, who it's for, and how it's different.