Brand Strategy & Identity Design for founders across Scotland
I'm Michael, a brand strategist and identity designer with 20+ years experience. I work with founders who've built something real but whose brand still looks like day one. If your business has outgrown your brand, that's exactly where I come in.
Strategy first. Design second. No shortcuts.
Most brand designers will ask you what colours you like. I'll ask you what problem your business actually solves and who you need to say it to.
Every project I take on starts with strategy. Before I touch a single pixel, we dig into your positioning, your audience, the competitive landscape, and what makes your business genuinely different. That strategic foundation is what turns a brand from something that looks nice into something that actually works.
Then, and only then, does the design begin. Every visual decision, from your logo to your colour system to your typography, is built on those strategic foundations. Nothing is decorative. Everything earns its place.
This isn't how most designers work. Most skip straight to mood boards and hope for the best. I've spent 20 years learning why that approach fails, and building a process that doesn't.
Built for founders who've outgrown their brand
I work best with founders who recognise a few of these:
You've passed the startup phase but your brand still looks like day one
You're winning work despite your brand, not because of it
You've tried cheaper design solutions before and they didn't solve anything
You're about to pitch for bigger contracts, raise investment, or expand your team, and your brand needs to match
You know something needs to change but you're not sure where to start
If that sounds familiar, you're exactly who I help.
Two ways in.
One standard: Exceptional
Every point is built around your business, not a template. Choose the depth that fits where you are right now.
Get clear on who you are before you touch a pixel.
Brand strategy document
Positioning & messaging framework
Competitive landscape analysis
Visual direction recommendations
From £2,000
Strategy-led identity design that earns its place in the market.
Everything in Brand Strategy
Logo design & visual identity system
Typography & colour system
Brand guidelines document
Core brand collateral
30-day post-delivery support
From £5,000
Brand clarity session
Not sure what you need yet? The brand clarity session is a focused diagnostic where we look at your brand through a structured lens: your visual identity, your messaging, your customer experience, and your touchpoints. You'll walk away knowing exactly where the gaps are and what to prioritise, whether that leads to working together or not.
£850
Based in Central Scotland. Built for founders everywhere.
Braeface is based in Falkirk, in the heart of Central Scotland. I work with founders locally across Stirling, Glasgow, Edinburgh, and the surrounding areas, as well as with clients across the UK and beyond.
Being a one-person studio means I'm selective about the projects I take on. I typically work with a handful of founders at any given time, which means you get my full attention, not a fraction of it.
If you're a founder in Scotland looking for a brand strategist and designer who'll actually take the time to understand your business before designing anything, I'd like to hear from you.
What clients say...
Alastair
CEO, flinder
The work speaks.
But I'll add context.
