Case studies

Every project starts with a founder who knows something needs to change.

These aren't design showcases. They're business stories. Each one started with a gap between where the business was and how the brand showed up. Here's what happened when that gap got closed.

From bootstrapped fintech to acquired brand

flinder was doing something nobody else was doing. But the brand hadn't kept up. I rebuilt the strategy, identity, and website. Four years and three sub-brands later, the company was acquired.

Acquired in 2025. The brand was a strategic consideration in the deal.

A startup that refused to look like one

A luxury fashion brand built from scratch in six months. Every detail, from the logo to the wash labels inside the shirts, designed to compete with established names from day one.

The brand became the product. The business was sold.

The sub-brand that outgrew the parent

Born inside flinder. Needed its own identity before an acquisition. The brief: design a brand that works in two possible futures at the same time.

Now operating independently as a standalone product.

From courtrooms to classrooms

The brand I built in 2016 was designed for the legal sector. Eight years later, the business pivoted to education. A logo with justice scales doesn't tell a school "we help students learn." I came back and redesigned my own work.

Repositioned for schools, colleges, and universities. Same business. New market.

A finance conference that nobody would call a finance conference

A five-day thought-leadership retreat for finance leaders in the French Alps. The brand had to balance ski culture fun with serious credibility. I designed the badge, the merch, the website, and a colour system that rotates every year.

Survived acquisition. Attendee growth year on year.

The business that didn't have a brand

A BSL interpreting company bought with no logo, no identity, no visual presence at all. The credibility lived with the previous owner. I built the brand from scratch and helped turn a solo operation into a company with a team.

From invisible to credible. The brand served the business for eight years.

Sound familiar?

If there's a gap between where your business is and how your brand shows up, let's have a conversation about closing it.

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